Tuesday, June 9, 2009

New iPhone unveiled by Apple

Apple on Monday unveiled a new iPhone faster, lower the price of their existing model to $ 99, and released details of its new operating system.

However, Apple (AAPL, Fortune 500) CEO Steve Jobs was not presented to the company's World Wide Developers Conference in San Francisco, where the company presents its products.

By contrast, Philip Schiller, company Senior Vice President of product marketing throughout the world, demonstrated the new iPhone 3G S, which can perform up to 3.6 times faster than the previous, second generation iPhone, iPhone 3G.

Shares of Apple, which declined as much as $ 5.24 earlier, were $ 2.07 lower at $ 142.60 after the presentation. They ended the day by 82 cents, to $ 143.85.

The iPhone will come in three sizes and prices. The new phone will have a 16 gigabyte model for $ 199 and a 32-gigibyte version of $ 299. Apple will sell a second-generation iPhone 3G 8 gigabytes of memory for $ 99 - but the cheapest price for the device.

Prices are subsidized by AT & T (T, Fortune 500), the exclusive wireless carrier for the phone to customers signing new contracts.

The new phone also comes with a 3 megapixel camera with video capture and editing capabilities, with improved battery life up to 12 hours of talk time and 30 hours of audio, voice command and control by holding the home and one - in digital compass.

IPhone OS: Apple also demonstrated its new operating system for the iPhone, after days of competitor Palm (PALM) has launched its very Ballyhoo Pre phone.

The new iPhone OS 3.0, which was released in March, have been cut, copy and paste the capacity of all applications for iPhone users who have always demanded. The operating system will also feature a gesture to undo, to undo the last action by shaking the phone.

"Apple in a different environment now than when it launched the iPhone, as there are several dealers with best deals," said Edward Zabitzky, Apple Research analyst ACI. "Apple does not really change much the platform, but the net result is that given the competitiveness."

Fully integrated search, text messaging and multimedia auto-fill passwords have also been added for the iPhone, although the multimedia text messages will not be available in AT & T (T, Fortune 500) until later in the summer .

The new operating system will allow users to rent and buy movies directly from their phones with iTunes, and have the parental control functionality.

Snow Leopard: Apple said that its new operating system, Snow Leopard, will be available in September and may do some work up to 90% faster than the current operating system Leopard. Apple said Snow Leopard is more shock resistant than its predecessor and is smaller 6GB.

Rival Microsoft (MSFT, Fortune 500) said its new operating system Windows 7 will be released in October.

Snow Leopard will cost $ 29 to upgrade to Leopard, which is $ 100 less than the previous price of Apple.

Apple also unveiled a new and faster browser Safari. Safari 4 can track changes in many of the most visited websites, and use the iTunes "Cover Flow" to explore the interaction through the browser history.

The company redesigned its Quicktime video viewer and editor, giving users the ability to share videos on YouTube, iTunes and MobileMe, which allows playback on iPhone.

New MacBook: The new 13-inch and 15 inch MacBook Pros is both a 3.06 GHz Intel Core Duo processor, the fastest processor Apple has ever used.

Like most 17-inch MacBook Pro, the 15-inch will also feature a new lithium battery that gets up to seven hours of battery life and three times the recharge of most laptops.

The company announced the MacBook Air will cost $ 1,499, a price cut of $ 700. A 13-inch MacBook Pro costs $ 100 less than $ 1199, and 15-inch and 17 inch MacBook Pro will be $ 300 cheaper at $ 1699 and $ 2499 respectively.

The company offers a low price NETBOOK, as some had expected, but analysts cheered the move.

"They should not compete in the world NETBOOK because diminished brand value," said Zabitzky. "It would be foolish for Apple to go after short-term gain long term pain."

Jobs, who has been on leave due to illness, is expected to return to work at the end of the month.

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